Block Icons
For Block, I designed a small generative algorithm that creates unique iconography while maintaining the brand's distinctive visual language. The concept is based on a sticker pack, where you receive a randomly generated set of outputs. Starting with hand-drawn illustrations created, the algorithm applies Block’s signature colors and shapes to each item.
Rather than designing hundreds of individual stickers, the algorithm produces variations that all carry Block's core motifs of vibrant color, dynamic movement, and bold geometric shapes. The result is a cohesive yet diverse visual system that is instantly recognizable as part of the Block family.
Collaborators: Angie Garland, Chloe Stokes
